Marily Papanastasatou





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Orchard Street Jazz Festival

Orchard Street Jazz Festival is a multi-day celebration of contemporary jazz and creative music, running September 30th–October 5th and bringing together some of the genre's most forward-thinking artists for a series of intimate club performances. Organized by Closeup NYC in collaboration with D'Addario, the festival is designed to capture the current pulse of the jazz scene while pushing the music toward what's next. I created the festival's logo, developing a visual identity that reflects the energy and spirit of the lineup and event.

The design draws from the tiled signage found in New York City's subway stops, a visual style that's been part of the city for over a century. These tiles are historic and instantly recognizable, but they're also part of daily life, seen by millions of people passing through the city every day. That combination of history and everyday presence became the starting point for the logo. I created custom type based on the tiled signs, bringing that same sense of NYC history and everyday life into a mark for a festival rooted in the city's jazz legacy.

CLIENTS
Orchard Street Jazz Festival
D’Addario  ROLE
Branding
Logo Design
Event ProductionDELIVERABLES
Logo Design